[Discover] Business Technology : Why Most Online Communities Fail http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/
(socialmedia community business strategy) 
[Discover] The Obvious?: Most companies who try to do Enterprise 2.0 will fail http://theobvious.typepad.com/blog/2008/06/most-companies.html (business failure social technology)
[Discover] ARMED FORCES JOURNAL - A failure in generalship - May 2007 http://www.armedforcesjournal.com/2007/05/2635198 (leadership army toread military)
[Discover] The Obvious?: Most companies who try to do Enterprise 2.0 will fail http://theobvious.typepad.com/blog/2008/06/most-companies.html (business failure social technology)
[Discover] ARMED FORCES JOURNAL - A failure in generalship - May 2007 http://www.armedforcesjournal.com/2007/05/2635198 (leadership army toread military)