[Discover] People don't trust company blogs. What you should do about it. http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html (business marketing blogging reputation)
 [Discover] Who do people trust? (It ain't bloggers) http://www.web-strategist.com/blog/2008/04/29/who-do-people-trust-it-aint-bloggers/ (trust blogging research socialmedia)
 [Discover] Reuters CEO Discusses 'Trust' and Citizen Journalism http://www.mediainfo.com/eandp/news/article_display.jsp?vnu_content_id=1003522099 (citizenjournalism citj reuters trust)
 [Discover] Salon grasps at "advertorial" straws, New York Times gets the vapors || kuro5hin.org http://www.kuro5hin.org/story/2002/12/5/1854/61558 (advertorial ethics trust advertising)
 [Discover] Are You Trustworthy? | Copyblogger http://www.copyblogger.com/are-you-trustworthy/ (writing tips trust sonia.simone)
 [Discover] Business and media now trusted more than govt (Edelman findings) http://www.edelman.com/news/ShowOne.asp?ID=175 (media business trust research)
 [Discover] KDPaine's PR Measurement Blog: The value of transparency http://kdpaine.blogs.com/kdpaines_pr_m/2008/11/the-value-of-transparency.html (publicrelations pr trust relationships)
 [Discover] A Crucial SEO Element: Web Site Credibility http://searchengineland.com/070913-120847.php (aaron.wall trust webdesign)
 [Discover] The Authentic Enterprise: Relationships, Values and The Evolution of Corporate Communications http://www.awpagesociety.com/images/uploads/2007AuthenticEnterprise.pdf (marketing pr trust transparency)
 [Discover] Study: Social Media Transforming Our Influences on What to Buy - Mashable http://mashable.com/2008/10/13/social-media-influence-on-what-to-buy/ (opinions sosiaalinenmedia trust)
 [Discover] BBB reports Americans' trust in business has dropped in 13 of 15 industries examined http://us.bbb.org/WWWRoot/SitePage.aspx?site=113&id=1869d6a9-82aa-49a1-8419-40a8251fa916&art ... (poll marketing satisfaction customers)
 [Discover] Micro Persuasion: Trust in Peers Trumps the "A-List," Study Finds http://www.micropersuasion.com/2008/04/trust-in-peers.html (marketing socialnetworking blogging trust)
 [Discover] Rough Type: Nicholas Carr's Blog: Essjay's world http://www.roughtype.com/archives/2007/03/head_wikipedian.php (psychology wikipedia trust)
 [Discover] VIDEO: David Weinberger at Cisco Public Services Summit - The Platform: The Official Cisco Blog http://blogs.cisco.com/news/2007/12/video_david_weinberger_at_cisc.html (video trust egov)
 [Discover] A Networked World: Trust and Identity http://www.kn.com.au/networks/2006/07/trust_and_ident.html (trust identity)
 [Discover] Fake Bhutto son dupes press on Facebook - Editors Weblog http://www.editorsweblog.org/print_newspapers//2008/01/fake_bhutto_son_dupes_press_on_facebook.php (facebook journalism trust)
 [Discover] Pew Research Center: Americans and Social Trust: Who, Where and Why http://pewresearch.org/pubs/414/americans-and-social-trust-who-where-and-why (study social trust)
 [Discover] Data chart of the week: who do people trust? http://blogs.forrester.com/charleneli/2008/04/data-chart-of-1.html (media business forrester wom)
 [Discover] Once shunned by academics, Wikipedia now a teaching tool " Japan Today: Japan News and Discussion http://www.japantoday.com/category/technology/view/once-shunned-by-academics-wikipedia-now-a-teachin ... (canadian canada wikipedia trust)
 [Discover] Apogeonline - Se il link diventa una questione di fiducia http://www.apogeonline.com/webzine/2008/01/28/19/200801281901 (flickr trust link)
 [Discover] If You Want My Trust, Give Me Control of my Data http://radar.oreilly.com/archives/2007/12/trust_data_control.html (privacy social technology trust)
 [Discover] Reputation: where the personal and the participatory meet up (installment 1 of 4) http://radar.oreilly.com/archives/2007/12/reputation_wher.html (culture socialnetworking reputation trust)