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 [] How Twittering Critics Brought Down Motrin Mom Campaign - Advertising Age - Digital http://adage.com/digital/article?article_id=132622 (twitter casestudy socialmedia marketing)
 [] Business Technology : Most Corporate Blogs Are Unimaginative Failures http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/ (statistics analytics worstpractices socialmedia)