[Discover] Joi Ito's Web: Is YouTube "Web 2.0"? http://joi.ito.com/archives/2006/10/22/is_youtube_web_20.html (sharing youtube video articles)
 [Discover] The business lessons of World of Warcraft http://news.com.com/2061-10797_3-6048770.html (business social game wow)
 [Discover] Joichi Ito on WoW http://www.we-make-money-not-art.com/archives/009228.php (games wow gaming wemakemoneynotart)
 [Discover] WorldChanging: Another World Is Here: Dungeons & Deals -- Virtual Worlds as Social-Business Networks http://www.worldchanging.com/archives/004120.html (wow globalization innovation change)
 [Discover] Is World of Warcraft the New Golf? News Story From 1UP.com http://www.1up.com/do/newsStory?cId=3147826 (wow blog mmog gaming)
 [Discover] Rating the CEO Bloggers http://www.enterpriseweb2.com/?p=18 (rossmayfield cool socialtext joiito)
 [Discover] In Japan, Stagnation Wins Again - NYT http://www.nytimes.com/2007/09/18/opinion/18ito.html?ei=5090&en=da38c67fa3aa329c&ex=13477680 ... (politics nytimes joiito japan)
 [Discover] Foo Notes http://scrawford.blogware.com/blog/_archives/2005/8/21/1156966.html (opensource foocamp joiito)
 [Discover] Community op-eds: a threat to newsroom editors? http://www.editorsweblog.org/2005/08/community_opeds.html (writing newspapers instant im)
 [Discover] An Anniversary to Forget http://www.nytimes.com/2005/08/07/opinion/07ito.html? (war joiito japan)
 [Discover] Bob Sutton: Joi Ito: Using World of Warcraft to Prototype New Organizational Forms http://bobsutton.typepad.com/my_weblog/2006/09/joi_ito_using_w.html (games wow prototyping organization)
 [Discover] Terra Nova: Class Begins in... http://terranova.blogs.com/terra_nova/2005/10/class_begins_in.html (secondlife shucdt socialsoftware wow)