[Discover] Five Wrong Ways to Pitch RWW and One Great Way - ReadWriteWeb http://www.readwriteweb.com/archives/pitching_rww.php
(startup marketing pr pitching) 
[Discover] MediaShift . Digging Deeper::The Social Press Release: Multimedia, Two-Way, Direct to the Public | ... http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html (socialmedia press journalism social)
[Discover] The Definitive Guide to Social Media Releases http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html (socialmedia socialmediarelease pr marketing)
[Discover] PR 2.0: In Blogger and Media Relations, Your Earn the Relationships You Deserve http://www.briansolis.com/2008/04/in-blogger-and-media-relations-your.html (media social publicrelations marketing)
[Discover] Social Media Press Release: The Next Step (an HTML template) | Conversation Marketing http://www.conversationmarketing.com/2007/12/social_media_press_release_the.htm (socialmedia tools release pr)
[Discover] Twitpitch: The Elevator Pitch Hits Twitter - ReadWriteWeb http://www.readwriteweb.com/archives/twitpitch_the_elevator_pitch_hits_twitter.php (twitter socialmedia pitch innovation)
[Discover] ThoughtFarmer's Tubetastic Marketing Campaign - ReadWriteWeb http://www.readwriteweb.com/archives/thoughtfarmers_tubetastic_marketing_campaign.php (marketing pr campaign howto)
[Discover] The Long Tail: Long Tail PR: how to do publicity without a press release (or the press) http://www.longtail.com/the_long_tail/2007/01/long_tail_pr_ho.html (pr socialmedia marketing longtail)
[Discover] ROI of Social Media Campaign for SeaWorld San Antonio - A Year Later http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html (socialmedia casestudy seaworld casestudies)
[Discover] PR 2.0 - Future of Communications http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html (marketing socialmedia tips social)
[Discover] Media Bullseye http://mediabullseye.com/mb/ (pr media monitoring)
[Discover] New Technology Tools Have High Acceptance Rate in Public Relations http://www.factiva.com/investigative/releases/july20_2007.asp?node=menuElem1176 (research social reference pr)
[Discover] Comcast brings customer service to Twitter http://blog.holtz.com/index.php/weblog/comcast_brings_customer_service_to_twitter/ (twitter relations microblogging customer)
[Discover] A Manifesto for Integrating Social Media into Marketing http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=325 (media pr socialsoftware socialmedia)
[Discover] Dark blogs: a bad idea for crisis communication http://blog.holtz.com/index.php/weblog/dark_blogs_a_bad_idea_for_crisis_communication/ (pr howto crisis blogging)
[Discover] The PR 2.0 University http://thepr2.0universe.com/the-pr-20-university/ (socialmedia reference pr howto)
[Discover] Project Vino Twitter Wine Tasting http://www.techcrunch.com/2008/04/30/project-vino-twitter-wine-tasting/ (twitter australia bloggerrelations casestudies)
[Discover] Sony Ericsson K660i http://www.sonyericsson-media.com.au/weblife/k660i/ (australia casestudies social pr)
[Discover] Wired for Change http://www.factiva.com/solutions/wces/WiredforChangeExecutiveSummary7.19.07.pdf (statistics research reference survey)
[Discover] wikidgame http://wired.reddit.com/wikidgame (wikipedia social digg politics)

[Discover] The state of blog relations http://www.bloggersandpr.com/news/index.cfm (statistics research bloggerrelations reference)
[Discover] NewPR Wiki - PR Measurement http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList?pagename=PRMeasurement.HomePage (measurement pr)
[Discover] Business lobbyists too often 'yes' men http://www.smh.com.au/news/steve-burrell/business-lobbyists-too-often-yes-men/2007/03/12/11735481075 ... (australia business government pr)
[Discover] GM Europe Launches Social Media Newsroom http://www.gmeurope.info/social_media_newsroom/archives/228-GM-Europe-Launches-Social-Media-Newsroom ... (newsroom corporate media gmeurope)
[Discover] Centre For Corporate Public Affairs http://www.accpa.com.au/index.php (australia associations pr)
[Discover] Australian IT publications http://www.recognition.com.au/ (australia reference media tech)
[Discover] Online evangelism becoming a career http://idiots.blogspot.com/2007/09/online-evangelism-becoming-career.html (digital pr)
[Discover] Blogger Relations 101 » Online Marketing Blog http://www.toprankblog.com/2006/10/blogger-relations-101/ (pr bloggers blog pitch)
[Discover] Perspectives about the news from people in the news http://googlenewsblog.blogspot.com/2007/08/perspectives-about-news-from-people-in.html (news google pr googlenews)
[Discover] Six Facets of the Future of PR http://www.rossdawsonblog.com/weblog/archives/2006/05/six_facets_of_t.html (trends future pr)
[Discover] Everything You Ever Wanted To Know About 'Social Media Releases' http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=257 (social pr howto)
[Discover] Brand Autopsy: Marketing, Advertising, PR, and Branding http://brandautopsy.typepad.com/brandautopsy/2006/10/marketing_adver.html (marketing visualization advertising branding)
[Discover] Look Forward Events Calendar http://www.lookforward.com.au/ (australia reference events pr)
[Discover] The Bad Pitch Blog: Thinking Clearly About Social Media Relations http://badpitch.blogspot.com/2008/04/thinking-clearly-about-social-media.html (pr socialmedia bestpractices social)
[Discover] The PR industry meets journalism: down the rabbit hole http://danwarne.com/the-pr-industry-meets-journalism-down-the-rabbit-hole/ (issues ethics pr)
[Discover] Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki http://www.socialtext.net/bizblogs/index.cgi (blogs wiki marketing pr)
[Discover] PR Connections » Listening is not enough http://ci.cs.clemson.edu/mihaela/?p=45#comment-274 (socialmedia pr)
[Discover] PRX Builder - The Social Media Press Release Creation Tool http://www.prxbuilder.com/x2/ (pressrelease socialmedia tools release)
[Discover] Comedian is living in an Ikea store http://www.cnn.com/2008/LIVING/wayoflife/01/08/living.ikea.ap/ (pr casestudies)
[Discover] Online reputations of the top PR firms http://www.themeasurementstandard.com/issues/1-2-07/paineblogrep1-2-07.asp (reputation pr measurement blogging)
[Discover] Slide Caught Posting Fake Positive Reviews For Their Own App http://www.techcrunch.com/2008/04/03/slide-caught-posting-fake-positive-reviews-for-their-own-app/ (widget negative pr casestudies)
[Discover] Popular Stories - New PR http://newpr.crispynews.com/popular (reference social news pr)
[Discover] Conversation Gap http://www.hillandknowlton.com/ampersand/index.php/newsletter_articles/29.html (pr measurement blogging tools)
[Discover] When business pulls up a chair http://www.smh.com.au/news/national/when-business-pulls-up-a-chair/2007/03/12/1173548109869.html?pag ... (australia education pr)
[Discover] Hmmm, Facebook: a new kind of press release « Scobleizer http://scobleizer.com/2007/07/08/hmmm-facebook-a-new-kind-of-press-release/ (facebook pr trends publicrelations)
[Discover] The dos and don’ts of using Flickr for PR | Article | Homepage articles http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=Publishi ... (socialmedia pr flickr)
[Discover] Press Release SEO Tips http://www.toprankblog.com/2007/11/press-release-seo-tips/ (seo pr howto pressrelease)
[Discover] Marketing Roadmaps http://getgood.typepad.com/getgood_strategic_marketi/2008/04/blogger-relatio.html (blogs marketing pr)
[Discover] Parentopia Blog - Parentopia - The official blog for Aviva Pflock and Devra Renner: Oy Vey, they ... http://www.parentopia.net/blog/2008/03/oy-vey-they-did-it-again.html (socialmedia blogs pr)
[Discover] Employees ARE the brand : New Communications Review http://www.newcommreview.com/?p=1212 (employees socialmedia branding pr)
[Discover] PR Squared: Is This "The Press Release Of Tomorrow?" http://pr-squared.blogspot.com/2006/03/is-this-press-release-of-tomorrow.html (social pr)
[Discover] Need to curb a PR industry spinning out of control http://www.smh.com.au/news/opinion/need-to-curb-a-pr-industry-spinning-out-of-control/2007/08/06/118 ... (australia pr)
[Discover] Strategic Public Relations: 10 Flickr Hacks http://prblog.typepad.com/strategic_public_relation/2006/02/10_flickr_hacks.html (flickr photos photography social)
[Discover] Welcome to the Motorola Bluetooth® Digital Lookbook http://www.dhkdesign.com/lookbook/index2.html (casestudies interactive pr)
[Discover] Scoopasia http://scoopasia.com/ (pr singapore marketing apac)
[Discover] Blogger Relations Case Study: Mommybloggers http://www.pr-squared.com/2008/04/blogger_relations_case_study_m.html (socialmedia blogs pr)
[Discover] The Cluetrain Manifesto - "Markets are conversations" http://www.cluetrain.com/book/markets.html (future social marketing manifesto)
[Discover] All-in-one reporters on the way | Australian IT http://www.australianit.news.com.au/story/0,,22291704-15321,00.html (australia news pr)
[Discover] Pitch Media Using Twitter? - PROpenMic http://propenmic.ning.com/forum/topic/show?id=2048023%3ATopic%3A10789 (twitter socialmedia pr)
[Discover] Now Is Gone » Case Studies http://nowisgone.com/case-studies/ (socialmedia marketing pr casestudy)
[Discover] Australian PS3 Launch Shindig - Kotaku http://kotaku.com/gaming/ps3-launch/australian-ps3-launch-shindig-246437.php (games playstation australia humour)
[Discover] del.icio.us and public sector PR | NPSC Blog http://www.psnetwork.org.nz/blog/2007/07/29/delicious-public-sector-pr/ (social bookmarking pr howto)
[Discover] Social Media Explorer http://www.socialmediaexplorer.com/ (socialmedia media blog blogs)
[Discover] The pitch is did http://www.briansolis.com/2007/11/pitch-is-dead-rip.html (opinion mediarelations social pr)
[Discover] Are you listening? http://www.hillandknowlton.com/ampersand/index.php/newsletter_articles/67.html (measurement tools social monitoring)
[Discover] The Million Dollar News Releases http://commons.iabc.com/media/2007/04/15/the-million-dollar-news-releases/ (seo casestudies pr)
[Discover] Policy on Pre-Embargo Access to ABS Statistical Releases http://www.abs.gov.au/websitedbs/D3310114.nsf/4a256353001af3ed4b2562bb00121564/e4c5f2f722533b9eca257 ... (australia pr)
[Discover] Why Use Social Media With Your Press Release? » Online Marketing Blog http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/ (mediarelations social pr howto)
[Discover] Social Media News Release template http://www.shiftcomm.com/downloads/smprtemplate.pdf (media pr socialmedia template)
[Discover] mediabistro.com: PRNewser http://www.mediabistro.com/prnewser/social_networks/will_pr_ruin_twitter_82417.asp (twitter socialmedia pr)
[Discover] Ford Focus : Social Media Press Release http://media.ford.com/products/focus08/index.html (pr media social casestudies)
[Discover] Done Anything for Your Brand Lately? - Shifting Careers - Small Business - New York Times Blog http://shiftingcareers.blogs.nytimes.com/2007/11/20/done-anything-for-your-brand-lately/ (marketing self improvement pr)
[Discover] PR 2.0 http://www.briansolis.com/2007/01/enough-already-getting-social-media.html (pr socialmedia socialmediarelease demaction)
[Discover] http://www.ragan.com/Media/MediaManager/still_wiki_after_all_these_years.pdf http://www.ragan.com/Media/MediaManager/still_wiki_after_all_these_years.pdf (socialmedia icomms pr wiki)
[Discover] Big Pharma's new Africa plan http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/07/03/ccafrica103.xml (casestudies health negative positive)
[Discover] Over three quarters of reporters get story ideas from blogs http://blogwrite.blogs.com/ (statistics research reference media)
[Discover] PR Squared: "Pitching, 2.0" http://www.pr-squared.com/2006/05/pitching_20.html (pr socialmedia del.icio.us tools)
[Discover] Want Great PR? Get Your Agencies to Share the Load http://adage.com/cmostrategy/article.php?article_id=119766 (advertising marketing pr)
[Discover] Leader's Perspective - Strumpette http://strumpette.com/archives/488-Todays-PR-Marketplace-The-Costcofication-of-Media.html (pr marketing socialmedia)
[Discover] Blogging’s a Low-Cost, High Return Marketing Tool - New York Times http://www.nytimes.com/2007/12/27/business/smallbusiness/27sbiz.html?th&emc=th (marketing pr blogging)
[Discover] Underdog Pet Accessory and Gift Retailer Captures Pet Product News International® Award http://www.prweb.com/releases/pet/accessories/prweb546328.htm (pet pr)
[Discover] Top PR Blogs And Why You Should Read Them (Part 1) | Catching Flack | BNET.com http://blogs.bnet.com/pr/?p=152 (pr socialmedia blogs business)
[Discover] Pet Gift and Accessories Store Launches Online Community for Pet Owners http://www.prweb.com/releases/2007/8/prweb549541.htm (pet pr)
[Discover] Why Can't We Just Get Along? http://adage.com/smallagency/article.php?article_id=116438&search_phrase=%22public+relations%22 (advertising pr)
[Discover] Tips For Getting Bloggers To Write About You -- Cory Doctorow -- InformationWeek http://www.informationweek.com/management/showArticle.jhtml?articleID=206903066&pgno=3&query ... (socialmedia marketing pr)
[Discover] How To Get Placement On Blogs | Social Media Explorer http://www.socialmediaexplorer.com/2008/04/28/how-do-i-get-placement-on-blogs/ (socialmedia pitch blogs tips)
[Discover] Using Facebook to Do PR | Catching Flack | BNET.com http://blogs.bnet.com/pr/?p=153 (facebook marketing pr relations)
[Discover] Social Media Will Change Your Business | BusinessWeek http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm (socialmedia marketing blogging strategy)
[Discover] Pitching Bloggers? Lob 'em Soft, Straight and Spin-Free http://www.copywritingmaven.com/the_copywriting_maven/2007/06/pr-pitching-blo.html (socialmedia marketing blogging tips)
[Discover] How to Get Attention In a New-Media World - WSJ.com http://online.wsj.com/article/SB115885283520170125-search.html?KEYWORDS=hollywould&COLLECTION=ws ... (podcasting blog pr)
[Discover] Everybody in the News Pool http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003608601 (socialmedia marketing cocacola smnr)
[Discover] Twitpitch Is The Future | /Message http://www.stoweboyd.com/message/2008/04/twitpitch-is-th.html (twitter stoweboyd journalism twitpitch)
[Discover] Will the Real Social Media Expert Please Stand Up? | PR 2.0 http://www.briansolis.com/2008/04/will-real-social-media-expert-please.html (socialmedia strategy conversations community)
[Discover] Chris Brogan on the Latest Trends | The Buzz Bin http://www.livingstonbuzz.com/blog/2008/02/21/chris-brogan/ (socialmedia twitter trends chrisbrogan)
[Discover] Creating a Blogger Outreach Code of Ethics - - Take 1 http://blog.ogilvypr.com/?p=238 (bloggers blogs pr newmedia)
[Discover] Edelman Blog Portal http://www.edelman.com/landingblog/ (marketing blog blogs biz)
[Discover] Is "Social Shopping" In Our Future? http://www.pr-squared.com/2007/04/is_social_shopping_in_our_futu.html (socialmedia innovation marketing pr)
[Discover] Trailfire - Rewire the Web to your point of view http://www.trailfire.com/ (collaboration tagging tools socialmedia)
[Discover] The Difference Between Marketing, PR, Advertising, and Branding http://www.pronetadvertising.com/articles/the-difference-between-marketing-pr-advertising-and-brandi ... (advertising marketing pr branding)
[Discover] MediaShift . Digging Deeper::The Social Press Release: Multimedia, Two-Way, Direct to the Public | ... http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html (socialmedia press journalism social)
[Discover] The Definitive Guide to Social Media Releases http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html (socialmedia socialmediarelease pr marketing)
[Discover] PR 2.0: In Blogger and Media Relations, Your Earn the Relationships You Deserve http://www.briansolis.com/2008/04/in-blogger-and-media-relations-your.html (media social publicrelations marketing)
[Discover] Social Media Press Release: The Next Step (an HTML template) | Conversation Marketing http://www.conversationmarketing.com/2007/12/social_media_press_release_the.htm (socialmedia tools release pr)
[Discover] Twitpitch: The Elevator Pitch Hits Twitter - ReadWriteWeb http://www.readwriteweb.com/archives/twitpitch_the_elevator_pitch_hits_twitter.php (twitter socialmedia pitch innovation)
[Discover] ThoughtFarmer's Tubetastic Marketing Campaign - ReadWriteWeb http://www.readwriteweb.com/archives/thoughtfarmers_tubetastic_marketing_campaign.php (marketing pr campaign howto)
[Discover] The Long Tail: Long Tail PR: how to do publicity without a press release (or the press) http://www.longtail.com/the_long_tail/2007/01/long_tail_pr_ho.html (pr socialmedia marketing longtail)
[Discover] ROI of Social Media Campaign for SeaWorld San Antonio - A Year Later http://overtonecomm.blogspot.com/2008/04/case-study-roi-of-social-media-campaign.html (socialmedia casestudy seaworld casestudies)
[Discover] PR 2.0 - Future of Communications http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html (marketing socialmedia tips social)
[Discover] Media Bullseye http://mediabullseye.com/mb/ (pr media monitoring)
[Discover] New Technology Tools Have High Acceptance Rate in Public Relations http://www.factiva.com/investigative/releases/july20_2007.asp?node=menuElem1176 (research social reference pr)
[Discover] Comcast brings customer service to Twitter http://blog.holtz.com/index.php/weblog/comcast_brings_customer_service_to_twitter/ (twitter relations microblogging customer)
[Discover] A Manifesto for Integrating Social Media into Marketing http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=325 (media pr socialsoftware socialmedia)
[Discover] Dark blogs: a bad idea for crisis communication http://blog.holtz.com/index.php/weblog/dark_blogs_a_bad_idea_for_crisis_communication/ (pr howto crisis blogging)
[Discover] The PR 2.0 University http://thepr2.0universe.com/the-pr-20-university/ (socialmedia reference pr howto)
[Discover] Project Vino Twitter Wine Tasting http://www.techcrunch.com/2008/04/30/project-vino-twitter-wine-tasting/ (twitter australia bloggerrelations casestudies)
[Discover] Sony Ericsson K660i http://www.sonyericsson-media.com.au/weblife/k660i/ (australia casestudies social pr)
[Discover] Wired for Change http://www.factiva.com/solutions/wces/WiredforChangeExecutiveSummary7.19.07.pdf (statistics research reference survey)
[Discover] wikidgame http://wired.reddit.com/wikidgame (wikipedia social digg politics)
[Discover] Listening with Summize and Tweetscan http://blogs.forrester.com/charleneli/2008/04/listening-with.html (twitter microblogging customer pr)
[Discover] The state of blog relations http://www.bloggersandpr.com/news/index.cfm (statistics research bloggerrelations reference)
[Discover] NewPR Wiki - PR Measurement http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList?pagename=PRMeasurement.HomePage (measurement pr)
[Discover] Business lobbyists too often 'yes' men http://www.smh.com.au/news/steve-burrell/business-lobbyists-too-often-yes-men/2007/03/12/11735481075 ... (australia business government pr)
[Discover] GM Europe Launches Social Media Newsroom http://www.gmeurope.info/social_media_newsroom/archives/228-GM-Europe-Launches-Social-Media-Newsroom ... (newsroom corporate media gmeurope)
[Discover] Centre For Corporate Public Affairs http://www.accpa.com.au/index.php (australia associations pr)
[Discover] Australian IT publications http://www.recognition.com.au/ (australia reference media tech)
[Discover] Online evangelism becoming a career http://idiots.blogspot.com/2007/09/online-evangelism-becoming-career.html (digital pr)
[Discover] Blogger Relations 101 » Online Marketing Blog http://www.toprankblog.com/2006/10/blogger-relations-101/ (pr bloggers blog pitch)
[Discover] Perspectives about the news from people in the news http://googlenewsblog.blogspot.com/2007/08/perspectives-about-news-from-people-in.html (news google pr googlenews)
[Discover] Six Facets of the Future of PR http://www.rossdawsonblog.com/weblog/archives/2006/05/six_facets_of_t.html (trends future pr)
[Discover] Everything You Ever Wanted To Know About 'Social Media Releases' http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=257 (social pr howto)
[Discover] Brand Autopsy: Marketing, Advertising, PR, and Branding http://brandautopsy.typepad.com/brandautopsy/2006/10/marketing_adver.html (marketing visualization advertising branding)
[Discover] Look Forward Events Calendar http://www.lookforward.com.au/ (australia reference events pr)
[Discover] The Bad Pitch Blog: Thinking Clearly About Social Media Relations http://badpitch.blogspot.com/2008/04/thinking-clearly-about-social-media.html (pr socialmedia bestpractices social)
[Discover] The PR industry meets journalism: down the rabbit hole http://danwarne.com/the-pr-industry-meets-journalism-down-the-rabbit-hole/ (issues ethics pr)
[Discover] Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki http://www.socialtext.net/bizblogs/index.cgi (blogs wiki marketing pr)
[Discover] PR Connections » Listening is not enough http://ci.cs.clemson.edu/mihaela/?p=45#comment-274 (socialmedia pr)
[Discover] PRX Builder - The Social Media Press Release Creation Tool http://www.prxbuilder.com/x2/ (pressrelease socialmedia tools release)
[Discover] Comedian is living in an Ikea store http://www.cnn.com/2008/LIVING/wayoflife/01/08/living.ikea.ap/ (pr casestudies)
[Discover] Online reputations of the top PR firms http://www.themeasurementstandard.com/issues/1-2-07/paineblogrep1-2-07.asp (reputation pr measurement blogging)
[Discover] Slide Caught Posting Fake Positive Reviews For Their Own App http://www.techcrunch.com/2008/04/03/slide-caught-posting-fake-positive-reviews-for-their-own-app/ (widget negative pr casestudies)
[Discover] Popular Stories - New PR http://newpr.crispynews.com/popular (reference social news pr)
[Discover] Conversation Gap http://www.hillandknowlton.com/ampersand/index.php/newsletter_articles/29.html (pr measurement blogging tools)
[Discover] When business pulls up a chair http://www.smh.com.au/news/national/when-business-pulls-up-a-chair/2007/03/12/1173548109869.html?pag ... (australia education pr)
[Discover] Hmmm, Facebook: a new kind of press release « Scobleizer http://scobleizer.com/2007/07/08/hmmm-facebook-a-new-kind-of-press-release/ (facebook pr trends publicrelations)
[Discover] The dos and don’ts of using Flickr for PR | Article | Homepage articles http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=Publishi ... (socialmedia pr flickr)
[Discover] Press Release SEO Tips http://www.toprankblog.com/2007/11/press-release-seo-tips/ (seo pr howto pressrelease)
[Discover] Marketing Roadmaps http://getgood.typepad.com/getgood_strategic_marketi/2008/04/blogger-relatio.html (blogs marketing pr)
[Discover] Parentopia Blog - Parentopia - The official blog for Aviva Pflock and Devra Renner: Oy Vey, they ... http://www.parentopia.net/blog/2008/03/oy-vey-they-did-it-again.html (socialmedia blogs pr)
[Discover] Employees ARE the brand : New Communications Review http://www.newcommreview.com/?p=1212 (employees socialmedia branding pr)
[Discover] PR Squared: Is This "The Press Release Of Tomorrow?" http://pr-squared.blogspot.com/2006/03/is-this-press-release-of-tomorrow.html (social pr)
[Discover] Need to curb a PR industry spinning out of control http://www.smh.com.au/news/opinion/need-to-curb-a-pr-industry-spinning-out-of-control/2007/08/06/118 ... (australia pr)
[Discover] Strategic Public Relations: 10 Flickr Hacks http://prblog.typepad.com/strategic_public_relation/2006/02/10_flickr_hacks.html (flickr photos photography social)
[Discover] Welcome to the Motorola Bluetooth® Digital Lookbook http://www.dhkdesign.com/lookbook/index2.html (casestudies interactive pr)
[Discover] Scoopasia http://scoopasia.com/ (pr singapore marketing apac)
[Discover] Blogger Relations Case Study: Mommybloggers http://www.pr-squared.com/2008/04/blogger_relations_case_study_m.html (socialmedia blogs pr)
[Discover] The Cluetrain Manifesto - "Markets are conversations" http://www.cluetrain.com/book/markets.html (future social marketing manifesto)
[Discover] All-in-one reporters on the way | Australian IT http://www.australianit.news.com.au/story/0,,22291704-15321,00.html (australia news pr)
[Discover] Pitch Media Using Twitter? - PROpenMic http://propenmic.ning.com/forum/topic/show?id=2048023%3ATopic%3A10789 (twitter socialmedia pr)
[Discover] Now Is Gone » Case Studies http://nowisgone.com/case-studies/ (socialmedia marketing pr casestudy)
[Discover] Australian PS3 Launch Shindig - Kotaku http://kotaku.com/gaming/ps3-launch/australian-ps3-launch-shindig-246437.php (games playstation australia humour)
[Discover] del.icio.us and public sector PR | NPSC Blog http://www.psnetwork.org.nz/blog/2007/07/29/delicious-public-sector-pr/ (social bookmarking pr howto)
[Discover] Social Media Explorer http://www.socialmediaexplorer.com/ (socialmedia media blog blogs)
[Discover] The pitch is did http://www.briansolis.com/2007/11/pitch-is-dead-rip.html (opinion mediarelations social pr)
[Discover] Are you listening? http://www.hillandknowlton.com/ampersand/index.php/newsletter_articles/67.html (measurement tools social monitoring)
[Discover] The Million Dollar News Releases http://commons.iabc.com/media/2007/04/15/the-million-dollar-news-releases/ (seo casestudies pr)
[Discover] Policy on Pre-Embargo Access to ABS Statistical Releases http://www.abs.gov.au/websitedbs/D3310114.nsf/4a256353001af3ed4b2562bb00121564/e4c5f2f722533b9eca257 ... (australia pr)
[Discover] Why Use Social Media With Your Press Release? » Online Marketing Blog http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/ (mediarelations social pr howto)
[Discover] Social Media News Release template http://www.shiftcomm.com/downloads/smprtemplate.pdf (media pr socialmedia template)
[Discover] mediabistro.com: PRNewser http://www.mediabistro.com/prnewser/social_networks/will_pr_ruin_twitter_82417.asp (twitter socialmedia pr)
[Discover] Ford Focus : Social Media Press Release http://media.ford.com/products/focus08/index.html (pr media social casestudies)
[Discover] Done Anything for Your Brand Lately? - Shifting Careers - Small Business - New York Times Blog http://shiftingcareers.blogs.nytimes.com/2007/11/20/done-anything-for-your-brand-lately/ (marketing self improvement pr)
[Discover] PR 2.0 http://www.briansolis.com/2007/01/enough-already-getting-social-media.html (pr socialmedia socialmediarelease demaction)
[Discover] http://www.ragan.com/Media/MediaManager/still_wiki_after_all_these_years.pdf http://www.ragan.com/Media/MediaManager/still_wiki_after_all_these_years.pdf (socialmedia icomms pr wiki)
[Discover] Big Pharma's new Africa plan http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/07/03/ccafrica103.xml (casestudies health negative positive)
[Discover] Over three quarters of reporters get story ideas from blogs http://blogwrite.blogs.com/ (statistics research reference media)
[Discover] PR Squared: "Pitching, 2.0" http://www.pr-squared.com/2006/05/pitching_20.html (pr socialmedia del.icio.us tools)
[Discover] Want Great PR? Get Your Agencies to Share the Load http://adage.com/cmostrategy/article.php?article_id=119766 (advertising marketing pr)
[Discover] Leader's Perspective - Strumpette http://strumpette.com/archives/488-Todays-PR-Marketplace-The-Costcofication-of-Media.html (pr marketing socialmedia)
[Discover] Blogging’s a Low-Cost, High Return Marketing Tool - New York Times http://www.nytimes.com/2007/12/27/business/smallbusiness/27sbiz.html?th&emc=th (marketing pr blogging)
[Discover] Underdog Pet Accessory and Gift Retailer Captures Pet Product News International® Award http://www.prweb.com/releases/pet/accessories/prweb546328.htm (pet pr)
[Discover] Top PR Blogs And Why You Should Read Them (Part 1) | Catching Flack | BNET.com http://blogs.bnet.com/pr/?p=152 (pr socialmedia blogs business)
[Discover] Pet Gift and Accessories Store Launches Online Community for Pet Owners http://www.prweb.com/releases/2007/8/prweb549541.htm (pet pr)
[Discover] Why Can't We Just Get Along? http://adage.com/smallagency/article.php?article_id=116438&search_phrase=%22public+relations%22 (advertising pr)
[Discover] Tips For Getting Bloggers To Write About You -- Cory Doctorow -- InformationWeek http://www.informationweek.com/management/showArticle.jhtml?articleID=206903066&pgno=3&query ... (socialmedia marketing pr)
[Discover] How To Get Placement On Blogs | Social Media Explorer http://www.socialmediaexplorer.com/2008/04/28/how-do-i-get-placement-on-blogs/ (socialmedia pitch blogs tips)
[Discover] Using Facebook to Do PR | Catching Flack | BNET.com http://blogs.bnet.com/pr/?p=153 (facebook marketing pr relations)
[Discover] Social Media Will Change Your Business | BusinessWeek http://www.businessweek.com/bwdaily/dnflash/content/feb2008/db20080219_908252.htm (socialmedia marketing blogging strategy)
[Discover] Pitching Bloggers? Lob 'em Soft, Straight and Spin-Free http://www.copywritingmaven.com/the_copywriting_maven/2007/06/pr-pitching-blo.html (socialmedia marketing blogging tips)
[Discover] How to Get Attention In a New-Media World - WSJ.com http://online.wsj.com/article/SB115885283520170125-search.html?KEYWORDS=hollywould&COLLECTION=ws ... (podcasting blog pr)
[Discover] Everybody in the News Pool http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003608601 (socialmedia marketing cocacola smnr)
[Discover] Twitpitch Is The Future | /Message http://www.stoweboyd.com/message/2008/04/twitpitch-is-th.html (twitter stoweboyd journalism twitpitch)
[Discover] Will the Real Social Media Expert Please Stand Up? | PR 2.0 http://www.briansolis.com/2008/04/will-real-social-media-expert-please.html (socialmedia strategy conversations community)
[Discover] Chris Brogan on the Latest Trends | The Buzz Bin http://www.livingstonbuzz.com/blog/2008/02/21/chris-brogan/ (socialmedia twitter trends chrisbrogan)
[Discover] Creating a Blogger Outreach Code of Ethics - - Take 1 http://blog.ogilvypr.com/?p=238 (bloggers blogs pr newmedia)
[Discover] Edelman Blog Portal http://www.edelman.com/landingblog/ (marketing blog blogs biz)
[Discover] Is "Social Shopping" In Our Future? http://www.pr-squared.com/2007/04/is_social_shopping_in_our_futu.html (socialmedia innovation marketing pr)
[Discover] Trailfire - Rewire the Web to your point of view http://www.trailfire.com/ (collaboration tagging tools socialmedia)
[Discover] The Difference Between Marketing, PR, Advertising, and Branding http://www.pronetadvertising.com/articles/the-difference-between-marketing-pr-advertising-and-brandi ... (advertising marketing pr branding)
