Discovered Pages
[Discover] Richard Edelman - 6 A.M. - tectonic plates shifting http://www.edelman.com/speak_up/blog/
(newmedia forblog edelman socialmedia) 
[Discover] Wal-Mart's Jim and Laura: The Real Story http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm (walmart business fake edelman)
[Discover] gapingvoid: "cartoons drawn on the back of business cards": edelman talk http://www.gapingvoid.com/Moveable_Type/archives/003804.html (business marketing blogging humanification)